USWNT advanced Alex Morgan and Canada’s Christine Sinclair will be the aboriginal women to arise on a FIFA 16 Accounts bold awning in Arctic America.FIFA Coins

Electronic Arts, which at E3 arise this year’s adaptation of its FIFA authorization will affection the U.S. Women’s Civic Team, is acceleration down on women’s soccer. Alex Morgan, the team’s forward, will arise on the FIFA 16 awning this fall, the aboriginal time a woman has appeared on the awning of a FIFA bold in Arctic America.

Morgan will allotment the awning with soccer acquaintance Lionel Messi in the U.S., while Canadian players will see Christine Sinclair, captain of the Canadian Women’s Civic Team, allotment the awning in that nation.

(Messi has been on the awning of anniversary FIFA bold back 2012.)

It’s a notable footfall for the franchise, accustomed the action that’s still abiding afterwards the U.S. team’s Apple Cup achievement beforehand this ages (which was the a lot of watched soccer bold in U.S. history). But the appulse of Morgan’s actualization on bold sales is questionable.

FIFA is a key acquirement disciplinarian for EA EA 1.80% . In 2010, it became the top affairs video bold sports authorization in the world, alarming able Madden. And its acceptance has alone connected to grow.

(EA has not arise specific sales numbers for the appellation for several years, but the aggregation acclaimed in its a lot of contempo balance alarm that endure year’s FIFA 15 was still a top 5 appellation a allotment of Western gamers some six months afterwards its launch, with added than 18 actor matches played every day.)

That success is beneath a agency of who graces the awning and added a attestation to the growing all-around absorption in soccer.

“I anticipate it’s a acceptable business action for the bold in Arctic America, because the women’s aggregation has such top cast acceptance appropriate now,” says Eric Handler, chief disinterestedness analyst for MKM Partners. “But the day the FIFA authorization has to await on who’s on the awning to advertise added units, that will be the aiguille of the game. It’s accomplishing actual able-bodied on its own, no amount who’s on the cover.”

In fact, says Handler, endure ages if EA arise it would awning women’s teams in the game, the aggregation told him it wasn’t assured the admittance to badly affect sales.

“When they came out with the advertisement that they were including the women’s aggregation in FIFA this year, I asked EA if they anticipation it fabricated a aberration and they said ‘absolutely not’,” he says.

EA has been beneath blaze to awning women’s soccer for several years. CEO Andrew Wilson has ahead told Fortune the delay, in part, was because the aggregation capital to accomplish abiding it took the able time to get the action and physics appropriate for the players.

“Football [what the blow of the apple calls soccer] is now played by as abounding females as males and added and added girls are now arena our FIFA games,” he said. “To not represent them in the bold that they play in the absolute apple and the bold that they play in the basic apple doesn’t accomplish any sense.”

The affecting alternation of wins by the Women’s Civic Aggregation and the capturing of the apple title, could accord FIFA 16 an accidental business push. The U.S. Men’s Aggregation does not accept any cogent tournaments this year—and action about the men’s aggregation has died down back the band fell abbreviate in the semi-finals of the 2014 Apple Cup.

And while Morgan’s angel on the video game’s awning may not could cause a sales fasten for FIFA 16 Coins, the team’s win over Japan has acquired a huge sales accession in added areas. Within 24 hours of the victory, sales of women’s soccer commodity were up 3,000% at online banker Fanatics. And tickets to amateur in the Civic Women’s Soccer League accept tripled in some cities.MORE:coininfifa